"Origin Housing have worked with Imagine for around 5 years assisting us with both Sales and Lettings on our new developments. I have personally worked with Imagine for almost two years and have been delighted with the level of service and care that the team produce in order to get the best tenants and buyers for us at Origin. They always deliver."

Natalie Socratous
Origin Housing Ltd
London NW1

Why choose us?


Uniquely, we have the combined experience of dealing with Housing Associations matched with the experience of Estate Agency sales, lettings and property management. We know the specific needs of affordable and private new home developments and how to effectively market and sell properties to maximise income and minimise risk. Our business is about generating sales and we are committed to achieving your targets.


We're part of the Imagine Group with four branches, over 40 staff, and an award winning track record. At Imagine Living we provide a solution to your affordable housing sales and marketing needs backed by an established Agency infrastructure and reputation.


We don't just rely on Homebuy Agents to provide us with eligible applicants for your developments.

To optimise exposure we undertake targeted marketing campaigns and our experienced staff are able to assess and refer suitable applicants to the Homebuy Agent.

In addition we actively market to our existing database many of which may be suitable for your affordable homes.

Our proactive approach ensures continuing interest in your development until fully sold or let.

Accountability and Reporting

We understand that the affordable homes sector is regulated and monitored. We have the appropriate procedures in place to ensure that you meet your regulatory obligations, which we can also adapt in line with your organisations policies.

We document each stage of the sales process adhering to data protection, these records are available at any time and on completion applicant files are transferred to you.

We'll keep you informed with weekly and monthly reports so you can monitor marketing activity and progress on sales.

Excellent level of service

Our number one priority is to provide an excellent level of service, we deal with all enquiries whether telephone, email, correspondence or in person in a timely and professional manner.

Our offices are open from 9am - 7pm Mondays to Fridays and 9am - 5pm on Saturdays. In addition we will staff marketing suites inclusive of Sundays, Bank Holidays and late evenings dependent on the requirements of the development.

To sum up, you'll receive a professional, efficient and hassle-free service that's highly target- and results driven. We strive to offer great service, efficiency and value for money for all our Housing Association clients.